What?
This interactive half-day masterclass is designed for commercial leaders, sales professionals and client-facing consultants who want to turn LinkedIn into a practical and effective business development channel.
Over three hours, you’ll learn how to identify and engage the right prospects, build meaningful relationships, and create a consistent flow of meetings and opportunities without relying on automation or tactics that damage trust.
Drawing on real-world experience, the session combines practical guidance, workflow descriptions and peer discussion to help participants build a business development approach that is both authentic and commercially effective.
Event Details:
Date: Thursday, 5th November 2026
Time: 8:45 am – 12:00 pm
Format: Roundtable Breakfast Masterclass
Address: i-view London, Wellington House, 125 Strand, London WC2R 0AP
What You’ll Learn
During the session, we’ll cover:
- What modern buyers respond to and how business development has changed.
- The role LinkedIn plays in a successful prospecting and relationship-building strategy.
- How to identify and prioritise Ideal Customer Profile (ICP) prospects using LinkedIn and LinkedIn Sales Navigator.
- Practical techniques for expanding your network with the right people while maintaining a personal approach.
- How to engage prospects, build credibility and start meaningful conversations.
- What an effective LinkedIn lead generation programme looks like, including activity levels, measures of success and realistic expectations.
- How to convert conversations into meetings and meetings into longer-term relationships.
- Ways to use LinkedIn and Sales Navigator to stay visible and relevant throughout the client lifecycle.
- How to connect LinkedIn activity with CRM systems, marketing campaigns and wider business development programmes.
Who Should Attend?
This masterclass is ideal for:
- Agency owners and leaders.
- Commercial and business development professionals.
- Sales and account management teams.
- Consultants and client-facing professionals responsible for generating growth.
Format
- Limited to 12 participants to maximise interaction and discussion.
- Round-table format designed to encourage participation and peer learning.
- Delivered through presentations, workflow descriptions, facilitated discussion, practical exercises and Q&A.
- Breakfast session followed by informal networking.
- An opportunity to share experiences and challenges in a confidential peer environment.
Running Order:
- 08:45 – Registration & Breakfast
- 09:15 – Masterclass with Paul Griffiths
- 12:00 – Event ends
|
Only 12 Spaces Available This is a registration-only event — there is no Eventbrite ticket link. To secure your place, please submit your details via our registration form. An invoice will follow, and your place is confirmed once payment is received. Ticket price: £600 + VAT. Payment is due within 7 days of invoice — unpaid places will be released after this date. |
This event is delivered in partnership with Client Advocates. This Masterclass is the second in a two-part LinkedIn series delivered in partnership with Client Advocates.
Contact Information: For inquiries or sponsorship opportunities, please contact: admin@theresearchclub.com
