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We are a seasoned qualitative research team, focusing on new product development – from initial concept through launch. Our experience runs deep: CPG, appliances, software, healthcare, financial services, telecom, streaming content, and mobile apps.

We are skilled at executing meaningful qualitative research both online and in-person: IDIs, focus groups, dial testing groups, online communities, moderating, analysis, and reporting.

Lillian Gilbreth, our namesake, was an inventor with a deep understanding of her customers. We live by her example and believe that Great Research Makes Great Products™.